The Maverick Selling Method

The Maverick Selling Method

The Maverick Selling Method

The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick

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Product Details:

Genre : Business & Economics
Author : Brian Burns
Publisher : Brian Burns
Release : 2009
Total Pages : 148 Pages
ISBN :


The Maverick Selling Method

The Maverick Selling Method

The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick

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Product Details:

Genre : Business & Economics
Author : Brian Burns
Publisher : Xlibris Corporation
Release : 2009-02-01
Total Pages : 148 Pages
ISBN : 144150351X


Selling In A New Market Space Getting Customers To Buy Your Innovative And Disruptive Products

Selling In A New Market Space Getting Customers To Buy Your Innovative And Disruptive Products

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around— using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

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Product Details:

Genre : Business & Economics
Author : Brian Burns
Publisher : McGraw Hill Professional
Release : 2009-12-18
Total Pages : 256 Pages
ISBN : 9780071639682


The Challenger Sale

The Challenger Sale

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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Product Details:

Genre : Business & Economics
Author : Matthew Dixon
Publisher : Penguin
Release : 2011-11-10
Total Pages : 240 Pages
ISBN : 9781101545898


Maverick Maverick Maverick How To Live A Maverick Life

Maverick Maverick Maverick How To Live A Maverick Life

The two party system tries to suppress and silence us independents and mavericks. The two party system tries to discredit and demean us independents and mavericks. But we independents and mavericks can succeed as we have succeeded before; we just need encouragement and empowerment. When you feel ready for independent and maverick related encouragement and empowerment, kindly choose this book. 54 pages. Cover illustration by Kenya Pineda.

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Product Details:

Genre : Business & Economics
Author : Andrew Bushard
Publisher : Free Press Media Press
Release : 2019-07-04
Total Pages : Pages
ISBN :


Changing The Rules

Changing The Rules

The first woman to own a seat on the New York Stock Exchange talks about her early introduction to Wall Street, her five years as Superintendent of Banking, and her experiences as a pro-choice Republican Senatorial candidate.

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Product Details:

Genre : Business & Economics
Author : Muriel Siebert
Publisher : Simon and Schuster
Release : 2002
Total Pages : 232 Pages
ISBN : 9780743211147


Maverick

Maverick

Semler turned his family's business, the aging Semco corporation of Brazil, into the most revolutionary business success story of our time. By eliminating uneeded layers of management and allowing employees unprecedented democracy in the workplace, he created a company that challenged the old ways and blazed a path to success in an uncertain economy.

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Product Details:

Genre : Businesspeople
Author : Ricardo Semler
Publisher : Random House
Release : 2001
Total Pages : 336 Pages
ISBN : 9780712678865


Marketing Secrets Of A Mail Order Maverick

Marketing Secrets Of A Mail Order Maverick

Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.

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Product Details:

Genre : Business & Economics
Author : Joseph Sugarman
Publisher : Delstar Pub
Release : 1998
Total Pages : 396 Pages
ISBN : 1891686062


The Science Of Sales Success

The Science Of Sales Success

Providing a system that gives customers more measurable benefits than competitors, Costell shows how sales professionals can make fewer calls and win higher-profit orders. Filled with examples and case studies, the book shows how to build value-driven solutions from the perspective of customers' goals rather than the products and services being offered.

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Product Details:

Genre : Business & Economics
Author : Josh Costell
Publisher : Amacom Books
Release : 2003-12
Total Pages : 320 Pages
ISBN : 0814415997


The Maverick

The Maverick

A brutal sexual assault by her employer leads to one woman's unexpected journey to shape the fate of a generation.

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Product Details:

Genre : Fiction
Author : Jennifer Valenti
Publisher : Broken Arrow Books
Release : 2020-12-07
Total Pages : 310 Pages
ISBN : 1735371300