Hooked

Hooked

Hooked

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

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Product Details:

Genre : Business & Economics
Author : Nir Eyal
Publisher : Penguin Canada
Release : 2014-11-04
Total Pages : 256 Pages
ISBN : 9780143193524


Hooked

Hooked

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. Hookedis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hookedis written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest to the Bible App. 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.' Rory Sutherland, Vice-Chairman, Ogilvy & Mather 'The book everyone in Silicon Valley is talking about.' Boris Veldhuijzen van Zanten, founder of The Next Web 'Hookedgives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.' Matt Mullenweg, founder of Wordpress 'You'll read this. Then you'll hope your competition isn't reading this. It's that good.' Stephen Anderson, Author of Seductive Interaction Design'An essential crib street for any start-up looking to understand user psychology.' Dave McClure, founder of 500 Starups

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Product Details:

Genre : Business & Economics
Author : Nir Eyal
Publisher : Portfolio
Release : 2014
Total Pages : 242 Pages
ISBN : 0241184835


Hooked

Hooked

NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.

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Product Details:

Genre : Health & Fitness
Author : Michael Moss
Publisher : Signal
Release : 2021-03-02
Total Pages : 480 Pages
ISBN : 9780771059612


Hooked

Hooked

Hooked: Book 2 River’s Sigh B & B

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Product Details:

Genre : Fiction
Author : Ev Bishop
Publisher : Winding Path Books
Release : 2015-06-13
Total Pages : 300 Pages
ISBN : 9780993761782


Hooked

Hooked

He wants revenge, but he wants her more. Once Upon A Time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play. His dreams gone forever, he grew up way too fast. An endless night of crocodiles, and watches made of glass. He grew into a villain, the taste of vengeance on his tongue. Craving to make his enemies pay for the misdeeds they had done. Instead he found a darling girl, and refused to let her go. For what better way to make the man pay, than to steal his little shadow. *Hooked is a full-length, complete standalone and the first in The Never After Series: A collection of fractured fairy tales where the villains get the happy ever after. This is a DARK Contemporary romance (not fantasy) featuring mature themes and content that may not be suitable for all audiences. Reader discretion is advised.*

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Product Details:

Genre :
Author : Emily McIntire
Publisher :
Release : 2021-09-07
Total Pages : 338 Pages
ISBN : 1737508370


Hooked

Hooked

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

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Product Details:

Genre : Business & Economics
Author : Gabrielle Dolan
Publisher : John Wiley & Sons
Release : 2013-09-30
Total Pages : 216 Pages
ISBN : 9781118637623


Hooked

Hooked

From the 2-time Tony Award-winner and the star of TV’s Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). Whether she’s playing an “age-defying” book editor on television or dazzling audiences on the Broadway stage, Sutton Foster manages to make it all look easy. How? Crafting. From the moment she picked up a cross stitch needle to escape the bullying chorus girls in her early performing days, she was hooked. Cross stitching led to crocheting, crocheting led to collages, which led to drawing, and so much more. Channeling her emotions into her creations centered Sutton as she navigated the significant moments in her life and gave her tangible reminders of her experiences. Now, in this charming and poignant collection, Sutton shares those moments, including her fraught relationship with her agoraphobic mother; a painful divorce splashed on the pages of the tabloids; her struggles with fertility; the thrills she found on the stage during hit plays like Thoroughly Modern Millie, Anything Goes, and Violet; her breakout TV role in Younger; and the joy of adopting her daughter, Emily. Accompanying the stories, Sutton has included crochet patterns, recipes, and so much more! Witty and poignant, Hooked will leave readers entertained as well as inspire them to pick up their own cross stitch needles and paintbrushes.

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Product Details:

Genre : Biography & Autobiography
Author : Sutton Foster
Publisher : Hachette UK
Release : 2021-10-12
Total Pages : 224 Pages
ISBN : 9781538734278


Hooked

Hooked

Fresh perspectives on craving and attachment offer solutions to the negative effects of consumerism and explain how to apply Buddhist thought and ethics to overcome the problem of overconsumption both as individuals and collectively. Original.

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Product Details:

Genre : Religion
Author : Stephanie Kaza
Publisher : Shambhala Publications
Release : 2005
Total Pages : 271 Pages
ISBN : UCSC:32106018434396


Hooked

Hooked

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food. Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestle, Mars, and Kellogg's -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

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Product Details:

Genre :
Author : Michael Moss
Publisher : W H Allen
Release : 2021-03-02
Total Pages : 304 Pages
ISBN : 0753556332


Hooked On You

Hooked On You

“Hooked on You is a sweet treat read that will give you all the good feels!” - USA Today and WSJ bestselling author Avery Flynn I’m a bookworm, a mathematician, not the kind of girl a hot lobster fisherman would notice. Until he did. I’m not in small town Nova Scotia to hook up. I’m here to settle my grandmother’s estate and sell the B&B, which I soon discover has been overrun with seasonal fishermen and operated on the honor system. The hard-core fishing folks become an instant family––the one I never had. Then there’s the blind pet cow, who has a crush on my hot fisherman, Nate. Okay, technically he’s not mine. I have no desire to get reeled in. Until I do. Soon, the little town grows on me, and the fisherman? It’s not long until I take the bait and we’re playing house at the B&B. Things are looking up. Until they aren’t. Rumors about a new plant and jobs being in jeopardy start swirling around town like a nor’easter, and all the signs point to my guy being behind the scandal. Should I give him enough line to play it out and learn his true intentions, or cut and run before I’m hooked?

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Product Details:

Genre : Fiction
Author : Cathryn Fox
Publisher : Entangled: Amara
Release : 2020-04-27
Total Pages : 318 Pages
ISBN : 9781682815953