Boomers

Boomers

Boomers

"Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.

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Product Details:

Genre : Political Science
Author : Helen Andrews
Publisher : Penguin
Release : 2021-01-12
Total Pages : 256 Pages
ISBN : 9780593086766


Renewing The Family A History Of The Baby Boomers

Renewing The Family A History Of The Baby Boomers

This book traces the history of the baby-boomers, beginning with an explanation of the cause of the post-war baby boom and ending with the contemporary concerns of ageing boomers. It shows how the baby-boomers challenged traditional family attitudes and adopted new lifestyles in the 1960s and 1970s. Drawing on 90 interviews conducted with baby boomers living in London and Paris, the book demonstrates how their aspirations for leisure and consumption converged with family responsibilities and obligations. It shows how the baby boomers emerged from an authoritative upbringing to challenge some of the traditional assumptions of the family, such as marriage and cohabitation. The rise of feminism led by the baby-boomers is examined, together with its impact on family forms and structures. The book shows how women’s trajectories veered between the two extremes of family and employment, swerving between the models of stay-at-home mother and working woman. It demonstrates how new family configurations such as solo parenting, and recomposed families were adopted by the baby boomers. Today, as they enter into retirement, the baby-boomers remain closely involved in the lives of their children and parents, although relationships with elderly parents are maintained primarily through a sense of duty and obligation. The book concludes that the baby boomers have both been influenced by and actors to the changes and transformations that have occurred to family life. They reconciled and continue to reconcile, individualism with family obligations. As grandparents often with an ageing parent still alive, the baby boomers wish to keep the independence that has been the hallmark of their generation whilst not abandoning family life.

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Product Details:

Genre : Social Science
Author : Catherine Bonvalet
Publisher : Springer
Release : 2014-10-10
Total Pages : 268 Pages
ISBN : 9783319085456


No Bs Marketing To Seniors And Leading Edge Boomers

No Bs Marketing To Seniors And Leading Edge Boomers

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

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Product Details:

Genre : Business & Economics
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Release : 2012-10-08
Total Pages : 263 Pages
ISBN : 9781599184500


Boomers Zoomers And Other Oomers

Boomers Zoomers And Other Oomers

Boomers, Zoomers, and Other Oomers is a humorous and upbeat look at aging from a baby boomer's perspective. This unforgettable book is filled with entertaining observations and musings on issues such as health decline, technology overwhelm, retirement, longevity, death, and other fun matters. This book will be of interest to not only boomers, but also to millennials, Gen Xers, and anybody else who has experienced the universal struggles of aging. Boomers are the epicenter of our generations. They've experienced everything from the milkman delivering bottles, to the first moon landing, to the very important invention of the sticky Post-it Note. Boomers baffle the younger generations, which don't even know what a milkman is. Throughout the book, the author expresses unique musings and stories like, -visiting Costco for shampoo and coming out with hearing aids; -trying to get a teller to break a $100 bill at a bank without cash or tellers; -longevity secrets: the list includes whisky, herring, and castration; -how our visiting an Apple store triggers a boomer alert; -retirement's greatest joy? a hole in one: just loafing; -whether Hippocrates conducted prostate examinations; -where to live: the elephant in the condo; -and much more Marcel Strigberger is buoyant throughout this masterful work of humor. He concludes that as we age, our ability to run marathons decreases. However, he also points out that while we are on the stage, we can still give a dynamite performance thanks to years of accumulated wisdom and experience.

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Product Details:

Genre :
Author : Marcel Strigberger
Publisher :
Release : 2021-09-09
Total Pages : 208 Pages
ISBN : 0995950121


Redefining Retirement

Redefining Retirement

As the first of the 'Baby Boom' generation reaches 60, this unusually large cohort find themselves on the brink of retirement. Offering a guide to the issues of the retirement system, this study of a generation looks forward to the significance of those born between 1946-1966 who seem set to redefine retirement.

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Product Details:

Genre : Business & Economics
Author : Beth J. Soldo
Publisher : Oxford University Press
Release : 2007-07-12
Total Pages : 321 Pages
ISBN : 9780199230778


The New Old

The New Old

Focusing on the Baby Boomer generation, this argument explores how this group is permanently destroying previous attitudes toward aging, retirement, senior citizens, and even the concept of death. An analysis of welfare rates and health-care costs demonstrates that the Boomers are influencing everything from education and employment to housing, health, beauty, and sex. With solid statistical support, this groundbreaking study takes a closer look at new kinds of social relationships as well as new products that can reduce or even eliminate the effects of aging. The topics covered offer a sneak preview of an imminently new societyone in which receiving a gold watch at the age of 65 will simply mean the first half of life is over.

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Product Details:

Genre : FAMILY & RELATIONSHIPS
Author : David Cravit
Publisher : ECW Press
Release : 2010-12-15
Total Pages : 200 Pages
ISBN : 9781554902118


Marketing To Leading Edge Baby Boomers

Marketing To Leading Edge Baby Boomers

By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

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Product Details:

Genre : Baby boom generation
Author : Brent Green
Publisher : Paramount Market Publishing
Release : 2006
Total Pages : 336 Pages
ISBN : 0976697351


Pinch

Pinch

The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run the country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare, and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children. Social, cultural, and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic, and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility, and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.

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Product Details:

Genre : Business & Economics
Author : David Willetts
Publisher : Atlantic Books
Release : 2011-05-01
Total Pages : 240 Pages
ISBN : 9780857891426


The Theft Of A Decade

The Theft Of A Decade

A Wall Street Journal columnist delivers a brilliant narrative of the mugging of the millennial generation-- how the Baby Boomers have stolen the millennials' future in order to ensure themselves a comfortable present The Theft of a Decade is a contrarian, revelatory analysis of how one generation pulled the rug out from under another, and the myriad consequences that has set in store for all of us. The millennial generation was the unfortunate victim of several generations of economic theories that made life harder for them than it was for their grandparents. Then came the crash of 2008, and the Boomer generation's reaction to it was brutal: politicians and policy makers made deliberate decisions that favored the interests of the Boomer generation over their heirs, the most egregious being over the use of monetary policy, fiscal policy and regulation. For the first time in recent history, policy makers gave up on investing for the future and instead mortgaged that future to pay for the ugly economic sins of the present. This book describes a new economic crisis, a sinister tectonic shift that is stealing a generation's future.

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Product Details:

Genre : Political Science
Author : Joseph C. Sternberg
Publisher : PublicAffairs
Release : 2019-05-14
Total Pages : 288 Pages
ISBN : 9781541742383


A Generation Of Sociopaths

A Generation Of Sociopaths

In his "remarkable" (Men's Journal) and "controversial" (Fortune) book--written in a "wry, amusing style" (The Guardian)--Bruce Cannon Gibney shows how America was hijacked by the Boomers, a generation whose reckless self-indulgence degraded the foundations of American prosperity. In A Generation of Sociopaths, Gibney examines the disastrous policies of the most powerful generation in modern history, showing how the Boomers ruthlessly enriched themselves at the expense of future generations. Acting without empathy, prudence, or respect for facts--acting, in other words, as sociopaths--the Boomers turned American dynamism into stagnation, inequality, and bipartisan fiasco. The Boomers have set a time bomb for the 2030s, when damage to Social Security, public finances, and the environment will become catastrophic and possibly irreversible--and when, not coincidentally, Boomers will be dying off. Gibney argues that younger generations have a fleeting window to hold the Boomers accountable and begin restoring America.

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Product Details:

Genre : Political Science
Author : Bruce Cannon Gibney
Publisher : Hachette Books
Release : 2018-03-06
Total Pages : 464 Pages
ISBN : 031639579X