The Social Media Trifecta – The SHRM, Nielsen and NLRB Reports – Part Two

Part two of the trifecta is the Nielsen State of Social Media Report. It focuses on how powerful social media is on consumer behavior. This report is a little less law and a little more social media, but I wanted to include it in this summary because I was completely entertained when reading it and think it is something all companies should keep in mind as it is nearly impossible to have a thriving business without a web presence.

What are some of the key findings? 

  • 4 in 5 active Internet users visit social networks and blogs.
  • Americans spend more time on Facebook than on any other U.S. website.
  • 70 percent of active online adult social networkers shop online.
  • 53 percent of active adult social networkers follow a brand while 32 percent follow a celebrity.

Source: Nielsen

  • Men are more likely to visit LinkedIn than women.
  • Nearly 2 in 5 social media users access these services from their mobile phones. And over twice as many people 55 and over visit social networking sites on their mobile phones than last year.
  • App usage is up 30% from 3Q 2010.
  • GPS is the most valued feature on a consumer’s phone, and social networking is second.

Simply because this is the most visually appealing report I have read in awhile, I highly recommend that everyone take a look.

Part three on the NLRB General Counsel Report to come…

About Ashley Kasarjian

Attorney at Snell and Wilmer in Phoenix, Arizona, and publisher of the blog, Employment and the Law.
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