Part two of the trifecta is the Nielsen State of Social Media Report. It focuses on how powerful social media is on consumer behavior. This report is a little less law and a little more social media, but I wanted to include it in this summary because I was completely entertained when reading it and think it is something all companies should keep in mind as it is nearly impossible to have a thriving business without a web presence.
What are some of the key findings?
- 4 in 5 active Internet users visit social networks and blogs.
- Americans spend more time on Facebook than on any other U.S. website.
- 70 percent of active online adult social networkers shop online.
- 53 percent of active adult social networkers follow a brand while 32 percent follow a celebrity.
- Men are more likely to visit LinkedIn than women.
- Nearly 2 in 5 social media users access these services from their mobile phones. And over twice as many people 55 and over visit social networking sites on their mobile phones than last year.
- App usage is up 30% from 3Q 2010.
- GPS is the most valued feature on a consumer’s phone, and social networking is second.
Simply because this is the most visually appealing report I have read in awhile, I highly recommend that everyone take a look.
Part three on the NLRB General Counsel Report to come…