The Social Media Trifecta – The SHRM, Nielsen and NLRB Reports – Part Two

Part two of the trifecta is the Nielsen State of Social Media Report. It focuses on how powerful social media is on consumer behavior. This report is a little less law and a little more social media, but I wanted to include it in this summary because I was completely entertained when reading it and think it is something all companies should keep in mind as it is nearly impossible to have a thriving business without a web presence.

What are some of the key findings? 

  • 4 in 5 active Internet users visit social networks and blogs.
  • Americans spend more time on Facebook than on any other U.S. website.
  • 70 percent of active online adult social networkers shop online.
  • 53 percent of active adult social networkers follow a brand while 32 percent follow a celebrity.

Source: Nielsen

  • Men are more likely to visit LinkedIn than women.
  • Nearly 2 in 5 social media users access these services from their mobile phones. And over twice as many people 55 and over visit social networking sites on their mobile phones than last year.
  • App usage is up 30% from 3Q 2010.
  • GPS is the most valued feature on a consumer’s phone, and social networking is second.

Simply because this is the most visually appealing report I have read in awhile, I highly recommend that everyone take a look.

Part three on the NLRB General Counsel Report to come…

About Ashley Kasarjian

Attorney at Snell and Wilmer in Phoenix, Arizona, and publisher of the blog, Employment and the Law.
This entry was posted in Social Media and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s